Calling Out to All Curvy Brides!

Wedding day

Finding a wedding dress in any size is task enough, but over and over, the periling stories about this experience from brides-to-be AND brides-that-were, who don’t fit in traditional sizes, prevail.

Whether it was a case of body shaming shop girls, who made them feel uncomfortable in the dressing room, or simply not having any sizes of dresses for them to try on, women who aren’t a traditional UK size 10 struggle to feel comfortable when shopping and ultimately buying the dress meant for one of the most special days of their lives.

Prim & Clover have a solution. Don’t shop at a boutique, and don’t pay a fortune for bespoke. Prim & Clover lovingly create dresses for all sizes, without ever having to set foot out of the comfort of home. The process is simple and in a few easy steps: brides-to-be can co-create their dream wedding dress using the Prim & Clover wedding dress builder, order made-to-measure samples to try on at home, adjust it to fit all their beautiful curves and in only 4-10 weeks, their completed dress arrives at the door.

Shopping for a wedding dress should be fun. It should make every woman feel uniquely beautiful, and confident she’s found the dress of her dreams, fitting her exactly the way she wants. Prim & Clover want to accomplish this for every struggling bride who is fed up with the “traditional” wedding dress shopping experience.

Contact Stacia or Luciana at Prim & Clover at: to set up a call or video chat.


Prim & Clover — personalised wedding gowns for the contemporary bride — gives you the opportunity to easily choose from a stylish collection of bodices and skirts, adding jewellery and accessories to create your dream dress, delivered straight to your door.

Every Prim & Clover product is delicately made with care, in our London studio, ensuring your gown is impeccably produced with quality, natural fabrics at a fair wage, whilst avoiding excess material waste.

Once we’ve established your size and silhouette choice, your completed gown will safely arrive, wherever you choose to have it shipped, in just 4-10 weeks.

#plussizedbride #madeintheuk #weddingdress #madetomeasurebridal #weddinghour

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