An online bridal wear business, based in the East End of London, has been named among the 100 small businesses in the UK to be celebrated by Small Business Saturday, the campaign that culminates in the UK’s dedicated day for small businesses on December 3rd. Prim & Clover offers personalised wedding gowns for contemporary brides, giving brides the opportunity to choose from a collection of bodices and skirts via its wedding dress builder, adding jewellery and accessories to create their dream wedding gown, and then have it delivered straight to their door. The company will now be among the select number of businesses to be featured by the Small Business Saturday campaign one per day for the 100 days leading up to Small Business Saturday itself.
In late 2014, after completing dissertations on customisation in fashion, co-Founders Stacia Bedford and Luciana Riquet earned their Masters Degrees in Fashion Entrepreneurship at the London College of Fashion. Shortly thereafter, Stacia got engaged and began shopping for a wedding dress, which quickly led to frustration. The duo decided to use their dissertation findings to make wedding dresses customisable, in silk fabrics at an affordable price point, leading to the birth of Prim & Clover.
“We believe in entrepreneurship, craftsmanship, personalised customer experiences and the power of small businesses in the UK and we support and want to see other UK small businesses grow and flourish,” says Stacia. “Owning a small business is more than having a great idea and business acumen. It is a 24/7 job, forcing you to wear many hats, continuously pushing mental and physical boundaries and comfort zones. Being a jack-of-all-trades and mastering as many as possible is the only way forward, if there is any hope of success. We hope that being part of this year’s Small Biz 100 can help us make a bigger impact and continue to offer brides impeccable products and an amazing personalised service.”
Small Business Saturday is already the UK’s most successful small business campaign. This is the fourth year of the campaign, which last year saw £623m spent with small businesses across the UK on Small Business Saturday, an increase of £119m or 24 per cent on the previous year. The campaign trended at number one in the UK on Twitter on the day with more than 100,000 campaign-related tweets being sent. Over 75% of local councils supported the campaign, giving considerable national reach into local communities.
The campaign is a great nationwide promotional and marketing tool for small businesses. It is totally free to participate and any small businesses can get involved – from one-man-bands, through to a high growth office, and from tradesmen to social media gurus. In addition to the big day, the campaign also delivers help and advice alongside opportunities to connect with other small businesses. In short, Small Business Saturday exists to support, inspire and promote small businesses.
“The British public has a great affection for small businesses and we continue to see that grow year on year. Small Business Saturday is an exceptional example of collaboration and co-operation with small businesses teaming up in communities around the UK,” explains Campaign Director Michelle Ovens.
“Although the campaign focuses on one day, the goal is to have a lasting impact on small businesses by changing mind-sets, so that people make it their mission to support small businesses all year round. Most people in this country own a small business, work for a small business or know somebody who does, so supporting a small business on Small Business Saturday is absolutely personal.”
Small Business Saturday, which is a grassroots, not-for-profit campaign, was originally founded by American Express in the U.S. in 2010 and it remains the principal supporter of the campaign in the UK, as part of its on-going commitment to encourage consumers to shop small. The campaign also benefits from the backing of leading business organisations including the Federation of Small Businesses and Enterprise Nation. The campaign is also supported by PRS For Music, TalkTalk Business, Vistaprint, Post Office and Clear Channel.
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