How it Works

Get inspired by our Look Book and chat with a Bridal Stylist

wedding dress look book

If you want to see some of our preferred styles, definitely check out our look book. As well, our Prim & Clover Bridal Stylists are on-hand to help you with your design. Alternatively, you can set off straight away, and explore your own silhouette ideas on our builder page.

Design your dress

wedding dress builder video

Mix and match to your heart’s content on the builder page, saving all your favourite silhouettes, narrowing your look down to the two you like best. If you need help at all, have any questions or special requests, our Bridal Stylists are always on-hand, so definitely contact us for a complimentary consultation.

Choose two designs and order your samples

select dress design

Once you’ve played with the builder for a bit, and saved the dress combinations you prefer, go ahead and choose the two bodices and skirts you’d like to try on for your Prim Pack. Remember, because the samples come in separate pieces, you’ll be able to mix and match whilst trying them on for fit, before having to make the big decision of which silhouette will be ‘the one.’ Your final silhouette can be kept as separates, or ordered as a dress when you finalise your silhouette choice.

Celebrate choosing your final silhouette

prim pack wedding dress party

Choosing your final silhouette is something to celebrate! So, once your Prim Pack is ordered, pick a date to invite your bride tribe over, chill some bubbles and get ready to have a Prim Pack Party to try on your selected samples. Check out our blog, or Prim Pack Party board on Pinterest for some festive ideas. When your Prim Pack arrives, you will have three days to try on all the pieces wearing the suggested foundation garments, and decide which will be your final silhouette. If the size needs some tweaking, not to worry…our Bridal Stylists will be on-hand to guide you. We’ve also included a self-addressed, postage paid pouch for you to send the samples back to us.

Review and finalise your order

follow dress being made

So, you’ve designed your dream dress, had the girls over for a Prim Pack Party, chosen your final silhouette and spoken to one of our Bride Stylists…Now, you just need to log back in to your profile to make some final decisions. This is when you choose which of your saved designs will be your final silhouette, decide whether you want your completed look to be a dress or left as separates, pick your fabric and colour, double check your shipping address and pay the remaining balance. Everything is a drop-down, so your selections are super easy peasy!

In 4-10 weeks your completed garment will arrive

From start to finish, you can follow the journey of your dress while it’s in production at our London studio, by logging into your profile. Or if you’ve signed up to get regular email updates, check your inbox until your garment arrives at your doorstep in a lovely Prim & Clover keepsake box.