About Us


Stacia Bedford and Luciana Riquet are dedicated to giving modern brides the ultimate VIP wedding dress shopping experience.

Create the wedding dress you’ve always dreamed of using our online design tool. Try-on two made-to-fit sample silhouettes you’ve chosen, at home — with your tribe (and plenty of bubbles). Your chosen silhouette is then handmade by artisan seamstresses in London, and when it’s complete in about 10 weeks, it will be shipped straight to your doorstep…all from the comfort of home, and without breaking your budget.

We created Prim & Clover because this is the bridal experience we wish we had.

Stacia and Luciana met whilst earning their Masters in Fashion Entrepreneurship at the London College of Fashion. With more than 25 years combined experience in fashion, Luciana and Stacia complement each other’s individual strengths in design and production. Working together, they rely upon influences from where they have lived, traveled, studied and worked to concept the elegant yet effortless Prim & Clover collections.

Watch Stacia and Luciana chat about Prim & Clover and creating your own unique wedding dress:

Every Prim & Clover product is delicately made with care, by a skilled team of artisan seamstresses, in our London studio, ensuring each gown is impeccably produced with quality, natural fabrics at a fair wage, whilst avoiding excess material waste. The Prim & Clover ethos includes supporting UK businesses, therefore all materials used to make Prim & Clover products are sourced from UK companies.

Prim & Clover has kindly been supported by a number of incubators, including the Centre for Fashion Enterprise, as part of their Fashion Tech Accelerate Programme.